Ask Your Internet Sales Rep Some Questions

Yellow Page Internet MarketingThis week, I’ve been busy fixing big messy internet problems for 2 of my new clients.  Each of them purchased a web site from their yellow page rep.  I used to work at the yellow pages and I know from personal experience that most yellow page reps should stick to selling ads in the printed phone book.  They just don’t know enough about internet marketing to give their clients good advice. They have a tough job … they spend 40+ hours per week dealing with clients, management, artwork, customer service and computer problems.  When they get home, they don’t want to spend their free time in front of a computer.  So, they have limited personal knowledge of how the internet works, and they can only repeat to you what the company wants them to say.  They think it’s true, but they don’t have anything to compare it to.

So, before you purchase a web site or online advertising package from a print yellow page rep, ask a few questions.

  • What is the most important section of a web site?
  • What are the most important steps to get on the Google Map?
  • How do Twitter and Facebook affect the search engine results?
  • What percentage of web surfers click on the sponsored links vs. the organic section?
  • Can you give me any examples of client websites you’ve sold that come up on page 1 of Google?
  • How many people are in your personal social networks on Twitter, Facebook. LinkedIn, etc.
  • Comments are closed.